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Market Report

Market Forecast

For the week ending July 11, 2026

Apples

Honeycrisp prices continue to trend downward as shippers begin feeling pressure from the upcoming new crop, which is expected next month. Meanwhile, the Red Delicious and Golden Delicious markets have finally started to respond to tightening inventories. While the increases have been modest, it’s the first meaningful upward movement we’ve seen in several weeks. In contrast, Gala and Granny Smith apples remain readily available with ample supply.

ASPARAGUS

Asparagus supplies remain tight as limited production in Mexico and reduced yields in Peru continue to keep demand ahead of availability. Hot weather and unfavorable growing conditions have impacted production and quality, particularly for larger sizes, supporting higher market prices. Domestic and Canadian seasons are ending, leaving Mexico and Peru as the primary suppliers until additional Mexican production ramps up later in July. DelBene is stocking and shipping MI asparagus, season is expected to finish up in the near future.

AVOCADO

Markets are beginning to level out, with pricing easing compared to the past several weeks. Additional relief is expected as Flora Loca volumes ramp up on a weekly basis. Current fruit is eating very well, with dry matter/oil content in the mid-to-high 30s, though it is ripening quickly. Flora Loca is just starting in light volume and will build as more growers are approved for harvest; dry matter/oil content is around 24, resulting in a slower ripening profile than the current end-of-season Negra crop. California production is ongoing, and Peru is expected to ramp up in late June through early July.

Berries

MARKET ON WATCH

Blackberries

TIGHT SUPPLY: Blackberries will remain in very short supply as late-season CMEX fruit continues to arrive below acceptable quality standards after crossing into the U.S. California production is running behind schedule due to persistent cold weather, while Oregon and Washington supplies are not expected to become available until late July.

Blueberries

The Pacific Northwest season has begun on schedule; however, multiple rain events across the growing regions have disrupted harvesting, resulting in lighter-than-expected volumes. Michigan is also off to a slow start due to unfavorable weather conditions. Supplies are expected to remain limited until production in both regions ramps up following the Fourth of July holiday.

Raspberries

TIGHT SUPPLY: Raspberries will remain in very short supply as late-season CMEX fruit continues to arrive below acceptable quality standards after crossing into the U.S. California production is running behind schedule due to persistent cold weather, while Baja production is expected to become more readily available in late July.

Strawberries

Supplies remain steady but are lighter than expected as California growers continue to see harvest projections decline due to persistent cool daytime temperatures. Santa Maria is expected to begin harvesting new-crop fruit in the weeks following the Fourth of July holiday. Market conditions remain firm, with pricing slightly elevated.

Broccoli, Cabbage, & Cauliflower

MARKET ON WATCH

Broccoli

Broccoli supplies are slightly tighter heading into the weekend. Market conditions are expected to strengthen, with prices trending modestly higher next week.

Brussels Sprouts

Brussels sprout supplies are slightly limited, though overall quality remains good. Market conditions are expected to remain steady, with the potential for modest price increases heading into next week.

CAULIFLOWER

The cauliflower market is beginning to strengthen, with a slight gap in supplies heading into the weekend. Prices are expected to move higher going into next week.

Carrots

The Bakersfield region is currently the primary growing area, with strong availability across all carrot varieties.

Citrus

Grapefruit

The Bakersfield region is currently the primary growing area, with strong availability across all carrot varieties.

Lemons

ALERT: The lemon market remains elevated due to limited availability and sustained strong demand. Supplies are expected to remain extremely tight through June, keeping pricing firm in the near term. Some relief is anticipated beginning in July as increased offshore imports help supplement domestic supply. District Two (Ventura County/Oxnard region) is in full production and currently supplying the majority of fruit.

Limes

The lemon market remains elevated due to limited availability and sustained strong demand. Supplies are expected to remain extremely tight through June, keeping pricing firm in the near term. Some relief is anticipated beginning in July as increased offshore imports help supplement domestic supply. District Two (Ventura County/Oxnard region) is in full production and currently supplying the majority of fruit.

ORANGES

ALERT: The California Valencia orange crop is heavily skewed toward larger sizes, with production peaking on 56ct and 72ct fruit. Small sizes (113ct and 138ct) are very limited and expected to remain tight through the rest of the season. Flexibility on size and grade will be necessary to ensure consistent order coverage, with substitutions into larger sizes required as needed. Suppliers will maintain contract size averages as supply is managed. Please communicate these sizing constraints to schools and DOD programs and encourage acceptance of 88ct or 72ct fruit. 

CELERY

This market has remained unchanged, with production coming out of Salinas and Southern California. All sizing is available, and there is no escalation in value-added products, a trend expected to continue through the end of June. Production is anticipated to remain steady throughout the week, with no major quality issues reported at this time. Celery Broccoli supplies are slightly tighter heading into the weekend. Market conditions are expected to strengthen, with prices trending modestly higher next week. 

Cucumbers

This market has remained unchanged, with production coming out of Salinas and Southern California. All sizing is available, and there is no escalation in value-added products, a trend expected to continue through the end of June. Production is anticipated to remain steady throughout the week, with no major quality issues reported at this time. Celery Broccoli supplies are slightly tighter heading into the weekend. Market conditions are expected to strengthen, with prices trending modestly higher next week. 

Eggplant

Georgia’s season is ending, adding upward pressure to prices. California production is increasing but is not sufficient to fully offset tightening Eastern supplies. Markets are expected to remain elevated into early July, despite gradual improvements in East Coast harvests.

Garlic

Shipments have transitioned to Mexican peeled garlic, with orders shipping on June 22, 2026, and will remain on Mexican product until the new California crop becomes available in late July through early August.

GRAPES

The grape deal has returned to California for the season. Red grapes are in good supply, and the market is adjusting to increasing volume. Green grapes are about a week behind reds but are following a similar trend. Prices are expected to ease as both supply and quality improve over the next few weeks.

GREEN ONIONS

The grape deal has returned to California for the season. Red grapes are in good supply, and the market is adjusting to increasing volume. Green grapes are about a week behind reds but are following a similar trend. Prices are expected to ease as both supply and quality improve over the next few weeks.

Lettuce, ARUGULA & GREENS

MARKET IMPROVING

ICEBeRG

Supplies are significantly improved in both the Salinas Valley and Southern California. Shippers are flexing for volume-type orders, so flexibility should be expected. Although value-added products are currently on escalation, this is expected to ease by the end of the week or sooner. Business is anticipated to slow as schools are now out nationwide. Weights are averaging 40–44 pounds, with overall quality above average.

LEAF

Supplies are significantly improved in both the Salinas Valley and Southern California. Shippers are flexing for volume-type orders, so flexibility should be expected. Although value-added products are currently on escalation, this is expected to ease by the end of the week or sooner. Business is anticipated to slow as schools are now out nationwide. Weights are averaging 40–44 pounds, with overall quality above average.

Tender Leaf: Cilantro, Arugula & Spinach

Supplies are significantly improved in both the Salinas Valley and Southern California. Shippers are flexing for volume-type orders, so flexibility should be expected. Although value-added products are currently on escalation, this is expected to ease by the end of the week or sooner. Business is anticipated to slow as schools are now out nationwide. Weights are averaging 40–44 pounds, with overall quality above average.

KALE

Kale supplies and quality remain generally good, with conditions expected to stay steady into next week.

MELONS

CANTALOUPE

ALERT: Offshore cantaloupes are finished for the season, with domestic melons now the primary supply. However, production is currently limited due to whitefly pressure in the California desert, which forced an early shutdown. The Central California growing region was not yet ready to bridge the gap, creating a temporary shortage in cantaloupes. Contracts remain priority but are being prorated with size substitutions. This supply gap is expected to continue through the week of 7/6.

Honeydew

ALERT: Offshore honeydews are finished for the season, with domestic supplies now primary but limited due to whitefly issues in the California desert. Central California was not ready to cover the gap, and Mexican supplies are also finished, further tightening availability. Contracts remain priority but are being prorated with size substitutions. The shortage is expected through the week of 7/6.

WATERMELON

ALERT: Crossings out of Mexico have declined, pushing market prices higher. Domestic watermelons are available but in limited supply. Rain in Georgia and Florida has delayed harvests and increased demand ahead of the holiday. 

ONIONS

Onion supplies from Texas and Georgia are coming to an end, with Central California and New Mexico now supplying the market for the remainder of the summer season. Freight costs are currently a key driver of pricing. Winter storage onions are available in Washington.

Pears

Bartlett pears in the Sacramento Delta have started in light volume this week, with better availability expected next week. The Washington Anjou deal is nearing completion for most shippers. Even those anticipating a seamless transition between old-crop Anjou and new-crop Bartletts are reporting light overall supplies. 

Peppers (Bell)

ALERT: Supplies are tightening as the Georgia season has concluded and California transitions from Bakersfield to Oxnard and Fresno. Production in the Carolinas is improving but remains weather-dependent due to extreme heat. Market conditions are expected to remain firm, with limited promotional opportunities over the next several weeks. 

Pineapples

ALERT: The pineapple market has improved with stable Costa Rica supply and good peak-season volumes, though availability is still somewhat tight. Contract business is prioritized. Larger sizes are improving, with more 6/7 count crowned fruit, while 8 count is steady. Crownless 8/10 count and organic remain limited. Bunker fees are still under review. 

Potatoes

Large potatoes are tightening as packouts decline deeper into the season. A warm winter impacted storage, reducing runable product and tightening overall supply. Orders will require additional lead time to secure product. Washington potatoes are showing strong quality, with mid sizes peaking while large and small counts remain tight. Florida colored potatoes will be available for another week or two. Yellow potatoes are tight, while reds are in a better position. North Carolina sweet potatoes remain limited until new crop availability. 

Squash

Western production remains steady, with stable pricing expected once holiday demand eases. Georgia is finishing, while North Carolina and New Jersey are providing solid supplies. Yellow squash remains tighter than zucchini, and continued heat could further reduce production in eastern growing regions. DELBENE IS STOCKING AND SHIPPING MI GROWN YELLOW SQUASH & ZUCCHINI. 

stone fruit

California stone fruit season is nearly in full production and running about two weeks early, with better peach, plum, and nectarine varieties already available. Pluots have begun, with additional premium varieties expected over the next few weeks. The Washington cherry season is strengthening as Fourth of July demand coincides with lighter harvest volumes. 

Tomatoes

Roma, round, and grape tomato supplies are in seasonal transition. The East is relying on limited South Carolina production until Virginia harvest begins ramping up in early July. Western supplies are gradually improving as California increases production and Mexico adds volume from newer plantings. Roma and grape tomatoes remain somewhat tight, while round tomatoes are more stable. Overall availability is expected to steadily improve through July as additional regions come online.

*The data contained in the Del Bene Market Report is provided for informational purposes only, is not tailored to your specific purchasing needs, and is not intended as a substitute for any other publicly available market data or information. The Del Bene market report is compiled from the last-received market data provided by the United States Department of Agriculture (USDA) and/or other market sources. The Del Bene Market Report is subject to change without notice. Nothing herein is the opinion of Del Bene Produce neither assumes any legal liability nor makes any warranty or guaranty, either express or implied, regarding the completeness, accuracy or usefulness of this information. 

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