For the week ending July 5, 2025
The apple market remains steady overall. Although no varieties have fully finished, several—including Golds, Pinks, Honeys, and Cosmics—are tapering off with select shippers and showing reduced availability. Even so, pricing has remained largely firm. The new crop is set to begin arriving in August, with Ginger Golds and Galas expected by mid-month, followed by Honeycrisp toward the end of August.
Asparagus supplies remain strong on both coasts, with production out of Peru and Mexico showing significant improvement. Expect the market to stay on the lower side through the remainder of the week.
Markets on 48ct have shown slight improvement, while 60ct and 70ct sizes have strengthened as we approach the end of the Normal crop. Recent rains have contributed to increased sizing. About one week remains for the current Normal crop, with Flora Loca up next. Right now, the peak appears to be on 48/60ct, and while nothing is certain, sizing could remain in this range as the new harvest begins. The California season is beginning to slow down, and offshore fruit is now arriving on both coasts.
ALERT! This alert is due to weather conditions affecting supply, quality, and price.
West Coast production is set to increase with warmer weather expected in late July. Mexican transfer fruit is declining due to weather, and California quality is projected to be much stronger than current Mexican supplies.
The Pacific Northwest season is underway with product coming out of Oregon, Washington, and British Columbia. New Jersey continues to produce solid volumes. Michigan began harvesting last week, though heat and rain are limiting production. MI GROWN BLUEBERRIES AVAILABLE 5 LB CASE.
Strong volumes are coming out of Central Mexico, Baja, and California’s Central Coast, with some volume deals currently being offered.
Salinas and Watsonville are past peak harvest and entering a slow, steady decline in production. Santa Maria and Oxnard will begin harvesting late spring plantings in 2–3 weeks, helping to offset the drop in volume from the northern districts.
Broccoli supplies remain tight across all regions, with increased demand driven by erratic weather in Mexico. Expect the market to gradually rise heading into next week.
Sprout supplies are expected to remain light with high prices, as demand exceeds availability. Oxnard production is slowing and nearing completion. Quality issues persist, including elongated cores and stems, light insect damage, and some internal discoloration.
Moderate supplies combined with strong demand are keeping the cauliflower market elevated. Expect this trend to continue into next week.
Harvest in the Bakersfield region is progressing well and will continue through the end of July. The summer season will then shift to the Cuyama/Lancaster area, running through November. Current quality and sizing remain solid. The jumbo market has tightened slightly as other regions finish.
Star Rubies are available, peaking at 40ct and larger sizes, and are shipped from Riverside and the San Joaquin Valley.
Markets are strengthening as District 1 finishes and District 2 becomes the main growing region. Sizes 165ct and smaller are limited. Choice grade dominates, with less Fancy due to growing conditions. Offshore fruit is delayed until late July/early August; Mexico will ramp up mid-July.
Markets are steady to slightly down, with good availability from Mexico and offshore sources. Quality is fair, though oil spotting and stylar issues require additional grading. Rain in Mexico is favoring larger sizes, making smaller fruit increasingly scarce.
Valencias are the main variety, currently peaking on 113ct/138ct as the season begins, with sizes expected to grow. Gas times of about 48 hours are used to enhance color. Brix levels are 12-13, and the fruit is eating very well.
Overall, the market remains steady and is expected to continue this week. Santa Maria/Oxnard remains the primary growing region, with improved production coming from Salinas. Both regions continue to deliver good quality, with large sizes most readily available.
North Carolina supply is light due to bad weather, while Michigan, Ohio, and New York are ramping up soon. Mainland Mexico is finished, with Baja becoming the main summer source.
Eastern supply remains light but steady as Georgia wraps up and North Carolina stays active. Western supply is strong, led by Fresno following the California desert season. Washington’s harvest begins in August, boosting national availability.
Garlic quality from Mexico remains fair, with moderate yields expected through next week.
Mexican shippers have largely recovered from the early June storm, with improved quality and significantly lower prices due to increased volume and California’s Central Valley season starting soon. California harvest ramps up this week with Flames and Ivorys; initial prices will be higher but are expected to drop next week as volume grows.
NOW STOCKING & SHIPPING: MICHIGAN COLLARDS, MUSTARD GREEN, TURNIP GREEN.
Supplies remain slightly tight, with the market gradually rising. Expect prices to continue climbing into the weekend.
NOW STOCKING & SHIPPING MICHIGAN GROWN DILL & CILANTRO
Expect light availability and rising prices throughout the week. Due to low production in Mexico, processors are buying large acreages in Salinas and Southern California. Higher prices will continue on value-added items and contracted business at least through the week. Reports include light weights, puffy heads, and misshapen heads, with average weights around 33-36 pounds from most suppliers.
Green and red leaf, along with romaine, will have moderate to light availability all week, with romaine hearts remaining limited. Though less severe than lettuce, supplies are still tight. Small sizing, lighter weights, and some fringe and tip burn have been reported. Contracted romaine heart prices will continue to rise throughout the week. MI grown Red Leaf & Green Leaf in stock & shipping. MI grown Romaine Hearts available in limited supplies.
Most tender leaf items show good quality and strong supplies. Some cilantro fields have experienced yellowing, leading to lower yields. Aside from cilantro, these markets are expected to remain steady going into the next week. MI grown Cilantro & Dill in stock and shipping.
Very good supplies are keeping the kale market steady, with quality remaining strong. Expect the market to stay steady into next week.
The cantaloupe market remains strong post-holiday. Heavy rains in key growing areas have pushed demand in the West. Warm weather is producing high-quality cantaloupes, peaking on size 9 with Brix levels between 13-16. Smaller sizes (12/15) are scarce due to the heat wave.
The honeydew market is strong post-holiday. Warm weather is producing high-quality melons, peaking on size 5 with Brix levels of 13-16. Suppliers are primarily sourcing from Central California. Nogales melons remain very limited in availability.
Domestic watermelons are available in Florida and Central California, while Mexican supplies are nearly finished. Post-holiday demand is light. Both Red & Yellow meat watermelon are in stock and shipping.
Onions are currently shipping from California and New Mexico. In California, harvest has transitioned from the desert to Central CA. New Mexico is offering a mix of U.S. and Mexican crop, though quality concerns persist due to ongoing heavy rains and flooding. Demand remains strong, with both domestic and Mexican supply keeping the market active.
The Washington pear market remains stable, though some shippers are nearing the end of their season. California Bartletts are set to begin later this week, with a strong crop and expected good quality. California Bosc and Red Pears are scheduled to start in the last week of July.
ALERT! The market is tight with low supply and strong demand; Coachella and South Georgia seasons have ended. Red bell peppers are particularly limited as California transitions to northern growing areas, while Mexican crossings remain light. Moderate production continues in Canada, supplemented by some imports from Holland.
Pineapple supplies are improving with new fields coming online in Costa Rica. Large crownless varieties remain in high demand.
The Idaho market is tight on 40–70 count through August, with Burbanks available all summer. Pricing in Idaho and Colorado is expected to rise short term, driven by DLVD rates. New plantings are in the ground in Eastern Idaho, with harvest set for mid-August. Demand is stronger for red potatoes, while yellow varieties remain stable.
Georgia and Mexico seasons are ending, with limited supply from Baja. North Carolina volumes remain very low due to heat and rain damage. New Jersey and other Eastern states are increasing supply, easing market pressure. MI grown zucchini is now in stock and shipping.
Peaches, plums, and nectarines are in good supply with a steady market. Specialty items like donut peaches and pluots are also available. Imported kiwis remain steady at elevated prices, expected to hold until California’s season starts in October. Washington cherries are peaking this month.
Eastern volumes slowly improving post-weather; still tight. TN starting this week. Western supply steady fairly steady CA and Baja. Grape tomatoes are very tight; market should stabilize soon.
*The data contained in the Del Bene Market Report is provided for informational purposes only, is not tailored to your specific purchasing needs, and is not intended as a substitute for any other publicly available market data or information. The Del Bene market report is compiled from the last-received market data provided by the United States Department of Agriculture (USDA) and/or other market sources. The Del Bene Market Report is subject to change without notice. Nothing herein is the opinion of Del Bene Produce neither assumes any legal liability nor makes any warranty or guaranty, either express or implied, regarding the completeness, accuracy or usefulness of this information.
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