For the week ending July 5, 2025
The apple market remains steady overall. While no varieties have fully wrapped up, several—including Golds, Pinks, Honeys, and Cosmics—are tapering off with select shippers and showing reduced availability. Nonetheless, pricing has largely remained firm. The new crop is set to begin arriving in August, starting with Ginger Golds and Galas by midmonth, followed by Honeycrisp toward the end of August.
Asparagus supplies remain strong on both coasts, with steady production out of Peru and Mexico. Sizing continues to trend toward smalls and standards. Expect the market to stay on the lower side through the remainder of the week.
Markets on 48ct are in a slightly improved position, while 60ct and 70ct sizes remain strong as we transition from the Normal crop to the Flora Loca crop. Currently, there’s a mix of Normal and Flora Loca fruit, and shippers are working diligently to keep the crops separated in packaging to avoid checkerboarding. The new crop is expected to peak on 48/60ct sizes. Fruit quality is very clean, with minimal #2 grade—typical for this time of year. Meanwhile, the California season continues to wind down and is expected to wrap up in about a month. Offshore fruit is now arriving on both coasts.
ALERT! Due to recent weather events in the growing region, supply, quality and price are effected on clean trim green beans. This is an on going issue, and we will keep you informed as we hear updates from our partners.
West Coast production is set to ramp up later this month. Mexican transfer fruit quality is declining due to weather, while California fruit is expected to show significantly.
The Pacific Northwest season is underway with product coming from Oregon, Washington, and British Columbia. Weather disruptions are impacting production in the Midwest and East Coast.
Strong volumes are coming out of Central Mexico, Baja, and California’s Central Coast, with excellent quality reported.
Salinas and Watsonville are past peak and entering a gradual decline in production. Meanwhile, Santa Maria and Oxnard are ramping up with new crop harvests from late spring plantings.
Broccoli supplies remain tight across all regions, with demand picking up due to erratic weather conditions in Mexico. Expect the market to gradually strengthen as we head into next week.
Sprout supplies are expected to remain light, with elevated pricing as demand continues to exceed available supply. Production out of Oxnard is slowing and nearly finished. Some quality challenges persist, including elongated cores and stems, light insect injury, and occasional internal discoloration.
Cauliflower supplies have improved this week, with overall strong quality. Some fields are showing slightly softer texture, leading to minor bruising, but nothing significant. The market is expected to remain steady on the lower side.
Harvest in the Bakersfield region is going strong and is expected to continue through the end of July. The season will then transition to the Cuyama/Lancaster area for the summer harvest, which will run through November. Quality and sizing remain solid with no current issues. The jumbo market has tightened slightly as other growing regions wind down. A reminder to submit snack pack orders at least 48 hours in advance.
Star Rubies are currently available, peaking on 40ct and larger sizes, with shipments coming out of both Riverside and the San Joaquin Valley.
Markets remain strong. District 1 (San Joaquin Valley) is finished, with District 2 (Ventura/Oxnard) now the main growing area. Supplies of 165ct and smaller are limited. Choice grade dominates, with less Fancy due to growing conditions. Offshore fruit is delayed until late July/early August, while Mexico is expected to ramp up mid-July.
Supplies are plentiful with low prices and even sizing across all counts. Smaller limes may tighten as rain and the crop cycle increase fruit size. Overall quality is good, with minor rain-related issues being graded at shipping.
Valencia’s are the main variety, currently peaking on 113ct and 138ct as the season begins, with sizes expected to increase over time. Gas treatments are running about 48 hours to enhance color. Brix levels are 12-13, and the fruit is eating very well.
The market remains steady with all sizes readily available. Quality continues to be very good, and pricing is highly competitive in both the North and South. Supplies are expected to hold steady throughout the week, with only minimal reports of seeder.
Baja is seeing good production and quality. Eastern supply remains limited due to weather. Cucumbers are also crossing through South Texas with adequate availability.
Eggplant markets are slightly higher, driven by the Eastern transition and weather-related challenges in California, keeping demand strong.
Garlic quality from Mexico remains fair, with moderate yields expected through next week.
Mexican grapes are nearly finished, with remaining supplies heavily discounted as shippers close out their season. Domestic grapes are now being harvested from Bakersfield to Fresno, with both Red and Green Seedless in good supply.
NOW STOCKING & SHIPPING: MICHIGAN COLLARDS, MUSTARD GREEN, TURNIP GREEN.
Green onion supplies and quality have improved this week. Expect the market to remain steady and on the lower side heading into next week.
NOW STOCKING & SHIPPING MICHIGAN GROWN DILL & CILANTRO.
Production in the Salinas Valley and Southern California has increased compared to previous weeks. While value-added products remain in second-tier escalation, pricing is expected to drop next week. Overall industry demand is down. Production in Mexico is moderate but improved from past weeks. Weights and quality have also improved among multiple suppliers in Northern and Southern California.
Romaine, green leaf, and red leaf remain competitive in the market. Romaine hearts production is moderate at best and is expected to stay that way throughout the week. Slight fringe and tip burn have been reported across all leaf items. Overall weights and sizing have improved with shippers. Expect moderate production on leaf for the entire week, with demand remaining soft. MI grown Red Leaf & Green Leaf in stock & shipping. MI grown Romaine Hearts available in limited supplies.
Tender leaf items continue to show overall good quality across all fields. Minor discoloration and minimal tip burn have been observed on less than 1% of the crop, with no impact on overall product. Expect the market and supplies to remain steady. MI grown Cilantro & Dill in stock and shipping.
Very good supplies are keeping the kale market steady, with quality remaining strong. Expect the market to stay steady into next week.
The cantaloupe market is strong as fields peak on larger melons. Heavy rains in key growing areas have pushed demand out west. Warm weather is yielding high-quality cantaloupes, peaking on size 9 with Brix levels between 13-16. Smaller 12/15 melons are in shorter supply due to the heat wave.
The honeydew market remains strong post-holiday. Warm weather is producing high-quality melons, peaking on size 5 with Brix levels between 13-16. Suppliers are primarily sourcing from Central California. Nogales melons are very limited and nearing the end of their season.
Watermelons are available in North Carolina, Indiana, and Central California. Rain on the East Coast has impacted supply, shifting demand westward for the week. Prices are expected to remain stable, especially on larger fruit, until supplies start moving amid low demand. Current warehouse supply from GA.
Onions are currently available from California and New Mexico. The desert season in California has ended, while New Mexico offers a mix of U.S. and Mexican crops. Demand remains strong, keeping the market active. Reds and whites are beginning to tighten. Idaho’s season is expected to start slowly at the end of July.
The Washington pear market is slightly lower as supplies shrink with some shippers nearing the end of their season. California Bartletts are in full production this week, with a strong crop and expected good quality. California Bosc and Red Pears are scheduled to begin during the last week of July.
ALERT! Markets remain steady at elevated levels. Limited East Coast supply— due to weather and delayed local programs—has shifted demand to California, where prices are climbing as new fields come into production. Quality out of California is strong. Red bells remain tight, and overall supply is expected to stay limited for the next two weeks.
Pineapple supplies are looking good with minimal substitutions expected. Large crownless pineapples continue to be in high demand.
Idaho’s 40-70 count potatoes are tight through August, with Burbanks available all summer. Prices in Idaho and Colorado are rising. New Idaho plantings start mid-August. Colorado supplies are very limited. Color potatoes come from CA, ID, TX; MN starts 7/21. Red demand is strong; yellows steady. East Coast sweet potatoes are low until the new crop begins in September
Squash supplies have improved with more local deals coming online. Quality is good, and promotable volume is available. MI grown zucchini is now in stock and shipping.
Peaches, plums, and nectarines are in good supply with a steady market. Specialty items like donut peaches and pluots are also available. Imported kiwi prices remain steady but elevated until California’s season starts in October. Washington cherries will peak this month, offering strong promotional opportunities.
Eastern production is ramping up, with harvests in TN and VA and more supply expected next week. CA supply is good but seeing some heart related quality issues. Mexico remains steady. The Tomato Suspension Agreement ended July 14, removing the floor price.
*The data contained in the Del Bene Market Report is provided for informational purposes only, is not tailored to your specific purchasing needs, and is not intended as a substitute for any other publicly available market data or information. The Del Bene market report is compiled from the last-received market data provided by the United States Department of Agriculture (USDA) and/or other market sources. The Del Bene Market Report is subject to change without notice. Nothing herein is the opinion of Del Bene Produce neither assumes any legal liability nor makes any warranty or guaranty, either express or implied, regarding the completeness, accuracy or usefulness of this information.
Subscribe now to get the latest updates on fresh produce, market trends, and special offers delivered straight to your inbox.
Follow us on Instagram and Facebook for the latest market updates, fresh produce highlights, and expert tips!
