For the week ending July 5, 2025
The apple market is expected to remain stable through the rest of June and into July. Some varieties are in shorter supply than others, with Honeycrisp, Cosmic Crisp, and to a lesser extent, Golden Delicious and Pink Lady, experiencing tighter availability. Currently, no gaps are anticipated between the old crop and the new. Some quality issues are expected from the storage crop to the new 2025 crop.
Asparagus supplies in Mexico continue to improve, while Peruvian volumes remain steady. Domestic production in Michigan is set to begin winding down next week, contributing to a slight upward trend in the market. Overall, the market on both coasts is expected to remain steady this week. We are currently stocking & shipping Michigan asparagus.
Markets remain steady across the board. Larger fruit continues to command a premium over 48ct and smaller sizes. There are roughly two weeks left of the current Normal crop, with Flora Loca set to follow. The current size peak is on 60/70ct, but with the rainy season underway, sizing is expected to increase. While nothing is confirmed yet, peak sizing may shift into the 48/60ct range by the time harvest begins. Meanwhile, the California season is beginning to slow, and offshore fruit is now arriving on both coasts.
ALERT! French Beans: Supplies are extremely tight. Due to weather issues in Guatemala over the last few weeks.
Quality issues continue to impact transferred fruit out of Central Mexico, affecting arrivals. The California season is running late due to cold weather and persistent cloud cover, with production expected to begin next week. Initial volumes will be limited, gradually increasing as we move into early July. Georgia product remains a reliable loading option for the East Coast.
Pacific Northwest production is now underway, and improved volumes are beginning to reach California distribution points. Georgia’s season is nearly complete, while New Jersey has been in active production for the past two weeks. Overall, markets remain steady
Baja production remains steady as we await the California season to begin in mid-July.
Heavy cloud cover and cooler temperatures are slowing production in both Santa Maria and the Salinas/Watsonville areas. Many shippers report being sold out for the week, with some pushing late orders into Monday loading. Additionally, smaller berry sizing in both regions is further reducing overall yields.
Broccoli supplies have tightened this week as the Diamondback moth population thrives in the Salinas Valley. Numerous hot spots are being reported, with green larvae damaging the broccoli crowns. Some fields have been completely lost to this pest, reducing overall supply. Expect the market to continue climbing into next week.
Brussels sprout supplies are tightening due to erratic weather and Hurricane Erick in Mexico, causing quality and yield issues. Demand is shifting to already limited Oxnard supplies. Salinas production won’t start until late July
Cauliflower supplies are tightening this week as thunderstorms in Mexico increase demand on Salinas and Santa Maria. Expect the market to rise into next week
Harvest has resumed in the Bakersfield region, following the end of the season in the Desert Imperial Valley. Sizing remains strong across the board. A reminder to submit snack pack orders at least 48 hours in advance.
Star Rubies are currently available, peaking at 40ct and larger sizes, and are shipping out of both Riverside and the San Joaquin Valley.
Markets remain strong, with 165ct and smaller sizes slightly tighter. District 1 (San Joaquin Valley) has finished, and District 2 (Ventura County/Oxnard) is now the primary growing region. Offshore arrivals are delayed by about three weeks, while Mexico is projected to start mid-July. As a result, domestic supplies have tightened rapidly, putting significant pressure on California’s District 2 crop, which typically yields more choice-grade fruit.
The market is slightly active as rain in Mexico has delayed harvest. However, existing pipeline supply is helping keep prices relatively steady. The rainfall is expected to improve sizing on upcoming Mexican product.
The Navel season is nearly complete, with Valencias now taking over as the primary variety. A few Navel stragglers remain, but this is likely the final week for shipping them. Valencias are currently peaking on 113ct/138ct as the season begins and are expected to size up as it progresses. Gas times are running 24–48 hours to enhance color, and brix levels are ranging from 11 to 13, with the fruit eating exceptionally well.
The market remains steady as production ramps up in Salinas, with Santa Maria and Oxnard continuing to offer moderate to good supplies throughout the week. Large sizes have the strongest availability, though all sizes are accessible to meet demand. Slight seeder has been noted upon arrival, but overall quality remains solid in both regions.
Eastern U.S. cucumber supply is light but should improve soon as Georgia wraps up and Virginia and Michigan begin harvesting. West Coast supply from Baja and Mexico remains steady. Quality out of Baja is good, though slightly lighter with the new crop starting. Volume from Michoacán is helping balance supply but may remain light until Eastern regions ramp up.
As harvests wrap up in the Southeast, sourcing is shifting westward. California crops are currently providing steady supplies with consistently high quality.
Garlic quality from Mexico remains fair, with moderate yields expected through next week.
The Mexican grape market is adjusting downward as supplies stabilize and Nogales shippers begin to feel pressure from the upcoming Bakersfield start in early July. Coachella prices remain steady for now but are expected to respond to the new Bakersfield crop soon.
NOW STOCKING & SHIPPING: MICHIGAN COLLARDS, MUSTARD GREEN, TURNIP GREEN.
Green onion supplies and quality remain strong, with the market expected to stay steady through next week.
NOW STOCKING & SHIPPING: MICHIGAN GROWN DILL & CILANTRO.
ALERT! Prices (especially iceberg) are shooting up. Due to weather out west leading to decreased yields. Taylor Farms is starting to prorate our romaine blend and shredded lettuces – giving us only 50-60% of our average weekly usage.
This market has surged across the industry. Adverse weather in the Midwest and East Coast, along with heavy rains in Mexico, have created a significant shortage. Salinas and Southern California cannot keep up with demand. Value-added items are expected to see price increases by week’s end. Carton weights will average 35–40 pounds from multiple shippers.
Demand has increased for romaine, green leaf, and red leaf. Romaine hearts are tight and contract prices have escalated, with this trend expected to continue through the week. Supplies are light to moderate due to erratic weather in Mexico, the Midwest, and the East Coast. Fringe and tip burn have been observed on arrivals.
Tender leaf supplies—including cilantro, spinach, and arugula— have tightened this week due to yellowing caused by erratic weather. Expect limited supplies to continue into next week. MI grown Cilantro & Dill in stock and shipping.
Supplies and quality continue to be strong this week, with steady market conditions expected to carry into next week.
Cantaloupe supply is strong, driven by the recent heat wave in Yuma and the Imperial Valley, where daytime temperatures have remained above 110°F. The crop is peaking on 9s, with Brix levels ranging from 13 to 16. Current stock is from Arizona.
The honeydew market is strong thanks to retail promotions and contracts. Mexican honeydews remain available for another week or two, while domestic honeydews are peaking on larger sizes. Growing regions continue to see daytime temperatures above 110°F. Current stock is from Arizona.
Domestic watermelons are available in Florida and Arizona, with a transition to Central California expected within one to two weeks. Supply is available, and suppliers are actively seeking deals ahead of the upcoming holiday. We are currently stocking and shipping US southern region watermelons.
Yellow Meat (volleyball size) in stock and ready to ship.
Onions are available in California and New Mexico. The desert season in California has ended, with supplies now coming from Central California. Recent rain in New Mexico is prompting growers to assess its impact. Texas and Georgia onion seasons are wrapping up, while Mexico will continue production for several more weeks.
The domestic pear market is stable to slightly lower, despite limited supply. Expect little change until mid-July, when California’s new Bartlett crop becomes available.
Georgia’s season is winding down, with most growers finishing soon. New supply is expected from the Northeast and Midwest. Western supply is strong from Coachella and Bakersfield, with Washington starting soon. Limited colored pepper supply from Canada and Mexico has shifted demand to California, pushing prices up during the Coachella-to-Bakersfield transition.
Pineapple supplies continue to look strong, with large crownless pineapples remaining in high demand.
Pricing on 40-50ct potatoes has risen due to limited storage supply. Burbank variety will be available through summer. FOB prices are stable, with delivered pricing currently driving the market. New plantings in Eastern Idaho are underway, with harvest expected by mid-August. Demand for red potatoes is down, while yellow potato demand remains steady. Some quality issues are expected from the storage crop to the new 2025 crop.
Markets are active with slightly lighter supply across both East and West. California is between new fields, resulting in tighter availability. East Coast local deals are expected soon, which should help ease the market.
Peaches, plums, and nectarines are plentiful, with donut peaches now available. Washington cherries are sizing well, peaking in the 10–10.5 row range, offering strong volume and attractive pricing. Expect the market to heat up as Fourth of July promotions begin later this week.
Crops are transitioning on both coasts, but markets remain steady. The East is focused in South Carolina, with Tennessee starting around July 4th. California production has begun, with seasonal volumes expected by early July. Fruit is coming from Baja and Nogales, though western Mexico is winding down with some quality concerns. The industry is on alert as the Tomato Suspension Agreement ends July 14th.
*The data contained in the Del Bene Market Report is provided for informational purposes only, is not tailored to your specific purchasing needs, and is not intended as a substitute for any other publicly available market data or information. The Del Bene market report is compiled from the last-received market data provided by the United States Department of Agriculture (USDA) and/or other market sources. The Del Bene Market Report is subject to change without notice. Nothing herein is the opinion of Del Bene Produce neither assumes any legal liability nor makes any warranty or guaranty, either express or implied, regarding the completeness, accuracy or usefulness of this information.
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